When confronted with new information, humans don’t always do the logical thing and evaluate it on its own merits, Phillips says. Instead, we often make snap decisions based on how the information adheres with our existing worldviews.
If the story pushed by a meme or hoax fits in a way that feels like a coherent narrative to a critical mass of people, it’s game over, says Phillips.
Orang yang membaca preview artikel di Facebook cenderung berpikir kalau mereka tahu banyak.
Dikutip dari journals.sagepub.com:
Despite the fact that the average social media user only clicks on a small fraction of political content available in their News Feed, social media use correlates with political knowledge. From where, then, does this knowledge come? We argue that Facebook’s News Feed itself, with its short article previews, provides enough political information for learning to occur. However, this learning comes with an additional consequence: audiences who only read article previews think they know more than they actually do, especially individuals who are motivated to seek emotions.
Baca judul? +1 poin.
Baca ringkasan/preview artikel di bawah judul? +100 poin.
Scott Galloway via Medium:
Most people cite as culprits the tone set by our leaders and the media’s adoption of rage as a business model. No doubt. But I believe the real fire starter is the tobacco of our generation, social media. It’s the algorithms that have determined that the path to more engagement, clicks, and Nissan ads is paved in rage. The algorithms sense if you lean left or right, then begin shoving you to the poles and serving you increasingly provocative and extreme content you can’t turn away from, to scratch a tribal itch.
Markham Heid via Medium:
Sharing negative attitudes with someone — and, in particular, sharing negative opinions about other people — seems to be among the quickest and most effective ways for two strangers to form a bond. If you want to cozy up to someone, there may be no better way to do it than to gossip about the people you both hate.
Bosson verified and refined her conclusions in several follow-up experiments. Regardless of gender or race, disliking the same thing about a person can help strangers bond more effectively than if they share the same positive opinions. The stronger the shared dislike, the closer the resulting bond is likely to be.
Mau dekat dengan orang lain dengan cepat? Bergosip aja.
Menurut sebuah riset, keberadaan kita pada saat ingin memberi dukungan kepada seseorang itu sudah cukup. Tidak perlu mengeluarkan komentar atau kata-kata motivasi karena hal itu justru berpotensi memperburuk situasi. Tidak ada kata-kata yang tepat, cukup ada/hadir saja.
Shawna Tanner at Wayne State University and her colleagues propose that in all likelihood trying too hard to say the right thing could actually lead you to make “clumsy statements that do more harm than good”. They advise that as long as your friend or relative sees you as supportive, then your “mere presence and sympathy is likely enough”.